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旅游與酒店管理學(xué)系學(xué)術(shù)講座

【主講題目】Applications of Experience Sampling Methodology: A Research Agenda for Hospitality Management

【主講人】Dr. Yitong Yu, Research Assistant Professor, The Hong Kong Polytechnic University

講座信息

時(shí)間：2021年7月13日（周二）上午10:00-11:30

地點(diǎn)：浙江大學(xué)紫金港校區(qū)管理學(xué)院B301

主持人：林珊珊副教授，浙江大學(xué)管理學(xué)院

活動(dòng)對象：浙江大學(xué)在校師生

主講人簡介

Dr. Yitong Yu is a research assistant professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Dr. Yu obtained her master and PhD degree in tourism at University of Surrey (UoS), UK. Before joining UoS, she completed her Bachelor Degree in tourism management at Zhejiang University. Her research interests focus on the dark side of leadership and employee well-being in the hospitality and tourism industry.

講座摘要

Most of the existing research in hospitality management has applied a cross-sectional design to collect data, which benefits the collection process but ignores the causal effect. A cross-sectional design usually investigates the prevalent outcome of a specific topic for a given population, thus providing a “snapshot” of the outcome at a specific point in. However, collecting data for one-time only cannot explain whether the conclusion is changeable as time goes by. To investigate how an individual’s emotions, thoughts and feelings fluctuate, the experience sampling method (ESM) is an applicable option. This study aims to provide researchers in hospitality management with a comprehensive understanding of the experience sampling method (ESM) and to engage them in the use of ESM in their future research. With this critical discussion of the advantages and challenges of the method, researchers can apply it appropriately to deepen and broaden their research findings.

信息來源：浙大管院旅游與酒店管理學(xué)系

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