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秉承“融匯中西管理智慧、培養(yǎng)創(chuàng)業(yè)創(chuàng)新精神、踐行服務社會責任、作育商界管理精英”的使命，我院扎根于中國情境，致力于管理理論創(chuàng)新及管理實踐的研究。近年來，中大管院科研成果豐碩，高水平論著持續(xù)涌現(xiàn)。中山大學管理學院微信公眾平臺將陸續(xù)推出中大管院2020年科研力量系列文章，向大家展示管院近期的科研成績單。下面讓我們一起來走進管院科研世界。

教師姓名：周延風 教授

論文題目：A values–beliefs–attitude model of local food consumption: An empiricalstudy in China and Denmark

刊物名稱：Food Quality and Preference

期刊卷期數(shù)：2020年第88卷

所有作者：ZhangTing, Klaus G. Grunert，Yanfeng Zhou（通訊）

學校類別：一A重要核心期刊論文

論文摘要

Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an emergent consumer ideology called “l(fā)ocavorism”, but they have not yet addressed its antecedents or put it into a theoretical context. In addition, extant research provides several insights into local food buying behaviour in developed economies (e.g., USA, UK, Germany, or Italy); however, studies simultaneously conducted in developed and emerging economies are lacking. To address these research gaps, this study develops a conceptual framework with proposed relationships among values, beliefs (locavorism and fresh start mindset), and attitudes towards and intentions to purchase local foods in China and Denmark. We conducted an online survey in China and Denmark that evaluated our constructs with pre-developed multiple-item measures. Using structural equation modelling to test the integrated model, we find that values and long-term orientation are antecedents of consumer beliefs but the influences of values on consumer beliefs differ between collectivistic-dominated China and individualistic-dominated Denmark. Specifically, collectivistic values are significantly and positively related to locavorism in both countries, while individualistic values are strongly linked to locavorism only in Denmark; collectivistic values have no effects on fresh start mindset for the two samples, but individualistic values are significantly and positively related to a fresh start mindset in Denmark. In addition, consumer beliefs are significantly and positively associated with attitudes towards and intentions to buy local foods. Local food marketers can use our findings to target their communications more effectively.

教師簡介

周延風，中山大學管理學院教授，博士生導師?，F(xiàn)任中山大學社會營銷中心主任和中山大學公益慈善研究中心高級研究員、廣東省省情調查研究與對策咨詢專家?guī)鞂＜?、廣州市慈善會高級顧問。主要的研究領域包括：營銷戰(zhàn)略、消費者行為、社會營銷及商業(yè)倫理。主持國家自然科學基金，教育部人文社科基金多項。

近五年來，積極開展國際交流和合作研究，學術研究逐步國際化。在International Marketing Review、Journal of Marketing Management、Asia Pacific Journal of Marketing and Logistics、Journal of Global Marketing、Marketing Intelligence & Planning、Journal of Cleaner Production、Food Quality and Preference、Appetite等國際重要學術雜志上發(fā)表論文多篇。自2010以來，分別在哥本哈根、蘇黎世、舊金山、倫敦和雅典等地舉辦的歐洲營銷學會年會、歐洲農(nóng)業(yè)經(jīng)濟學會年會、美國營銷學會年會等國際學術會議上發(fā)表論文。

榮獲全國首屆、第二屆MBA百篇優(yōu)秀教學案例獎（2011年、2010年）、中國增愛公益學術研究二等獎（2010年）、中國營銷科學學術會議優(yōu)秀論文獎（2006年）等獎勵。