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招辦訪談丨中國農(nóng)大MBA:扎根本土,創(chuàng)新驅(qū)動(dòng),培育商業(yè)向善新力量

中國農(nóng)業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院
2025-07-18 11:12 瀏覽量: 3074
?智能總結(jié)

中國農(nóng)業(yè)大學(xué)MBA教育中心于2003年獲批,2005年首屆招生。20年來項(xiàng)目依托學(xué)校資源,秉持核心理念,走特色辦學(xué)之路,在人才市場(chǎng)口碑良好。在AI重塑商業(yè)格局等背景下,堅(jiān)守培養(yǎng)高級(jí)管理人才的使命。近日,《招辦訪談》邀請(qǐng)相關(guān)人員分享項(xiàng)目在AI時(shí)代的策略、特色及招生政策。谷征主任認(rèn)為AI顛覆傳統(tǒng)MBA課程,其核心價(jià)值在于培養(yǎng)系統(tǒng)思維。項(xiàng)目迎來戰(zhàn)略升級(jí),引入VEMP模式,重組課程體系。國際、期貨、綜合MBA三大項(xiàng)目各有特色,分別提升國際化、抗風(fēng)險(xiǎn)、創(chuàng)新能力。2026年“美好菁英計(jì)劃”已啟動(dòng),將舉辦測(cè)評(píng)會(huì)助力考生

關(guān)聯(lián)問題: 國際MBA如何培養(yǎng)復(fù)合型人才?期貨MBA怎樣助力企業(yè)發(fā)展?綜合MBA創(chuàng)新體現(xiàn)在哪?

中國農(nóng)業(yè)大學(xué)MBA教育中心于2003年獲批,2005年首屆學(xué)生正式入學(xué)。20年來,項(xiàng)目依托學(xué)校豐富的師資、教學(xué)研究資源,秉持“厚德、務(wù)實(shí)、專注、創(chuàng)新”的核心理念,堅(jiān)持走專業(yè)化、特色化、國際化的辦學(xué)道路,與行業(yè)發(fā)展、企業(yè)實(shí)踐、中國國情和世界潮流緊密結(jié)合,以職業(yè)、能力、素質(zhì)、市場(chǎng)為辦學(xué)導(dǎo)向,在人才市場(chǎng)上表現(xiàn)了旺盛的需求態(tài)勢(shì)和良好口碑。

在人工智能重塑全球商業(yè)格局、中國企業(yè)加速出海的時(shí)代背景下,中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目始終堅(jiān)守其使命:培養(yǎng)立足中國,具有全球視野、創(chuàng)新活力、知行合一的高級(jí)管理人才。項(xiàng)目秉承“讓商業(yè)創(chuàng)造美好生活”的發(fā)展愿景,以“厚德、務(wù)實(shí)、專注、創(chuàng)新”為價(jià)值觀,致力于為時(shí)代培育兼具戰(zhàn)略眼光與實(shí)踐能力的商界新領(lǐng)袖。

近日,《招辦訪談》特邀中國農(nóng)業(yè)大學(xué)MBA教育中心執(zhí)行主任谷征博士,2024級(jí)國際班、中化化肥市場(chǎng)部副總經(jīng)理劉沙,2024級(jí)期貨班、北京中凱駿馳科技有限公司董事長(zhǎng)、北京中創(chuàng)盛商貿(mào)易有限公司CEO趙常盛,分享了中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目在AI時(shí)代下的應(yīng)對(duì)策略、項(xiàng)目特色及招生政策。

China Agricultural University MBA Education Center was approved in 2003, with its inaugural cohort formally commencing studies in 2005.Over two decades, leveraging the university’s extensive faculty and pedagogical resources, the program has adhered to its core philosophy of "Integrity, Pragmatism, Focus, Innovation". It pursues a specialized, distinctive, and internationalized educational path, deeply integrating with industry evolution, corporate practices, China’s national context, and global trends. Guided by the quadripartite orientation of Career Development, Competency Cultivation, Quality Enhancement, and Market Responsiveness, the program demonstrates robust demand dynamics and exceptional reputation in the talent marketplace.

Amidst the AI-driven transformation of global commerce and accelerated international expansion of Chinese enterprises, China Agricultural University MBA Program remains steadfast in its mission: to cultivate senior management talents grounded in China, possessing global vision, innovative vitality, and the integration of knowledge with practice.Guided by the vision "Empowering Business to Create Better Lives" and values of "Integrity, Pragmatism, Focus, Innovation", we dedicate ourselves to nurturing new business leaders equipped with strategic foresight and practical capabilities for our era.

Recently, "Admissions Office Interview" featured Dr. Gu Zheng, Executive Director of China Agricultural University MBA Education Center; Liu Sha, Class of 2024 International MBA, Deputy General Manager of Marketing Department at Sinofert Holdings; and Zhao Changsheng, Class of 2024 Futures MBA, Chairman of Beijing Zhongkai Junchi Technology Co., Ltd. & CEO of Beijing Zhongchuang Shengshang Trading Co., Ltd. They shared CAU MBA’s strategic responses to the AI era, program distinctiveness, and admissions policies.

中化化肥市場(chǎng)部副總經(jīng)理

2024級(jí)國際班 劉沙(圖左)

中國農(nóng)業(yè)大學(xué)MBA教育中心執(zhí)行主任 谷征博士(圖中)

北京中凱駿馳科技有限公司董事長(zhǎng)

北京中創(chuàng)盛商貿(mào)易有限公司CEO

2024級(jí)期貨班 趙常盛(圖右)

顛覆與重構(gòu)

AI浪潮下的MBA教育之變

當(dāng)谷征主任的AI數(shù)字人在開場(chǎng)視頻中介紹項(xiàng)目亮點(diǎn)時(shí),這場(chǎng)“真假相遇”恰是時(shí)代變革的隱喻?!癉eepSeek、ChatGPT等工具正在顛覆80%的傳統(tǒng)MBA課程,”谷主任強(qiáng)調(diào),“當(dāng)市場(chǎng)營銷的4P理論、新零售模型都能被AI秒解,知識(shí)灌輸型教學(xué)已失去競(jìng)爭(zhēng)力?!?/span>

谷征主任以農(nóng)夫山泉與娃哈哈的輿論戰(zhàn)、新東方轉(zhuǎn)型文旅的案例佐證:MBA的核心價(jià)值不在于預(yù)測(cè)未來,而在于培養(yǎng)“將知識(shí)轉(zhuǎn)化為智慧”的系統(tǒng)思維——在信息洪流中構(gòu)建分析框架,在復(fù)雜決策中提煉底層邏輯。

“為學(xué)日益,為道日損。知識(shí)要越學(xué)越多,智慧則需提煉升華。霸王茶姬從昆明走向全球,小罐茶對(duì)標(biāo)星巴克的品牌化探索,背后都是同一套商業(yè)智慧在不同賽道的遷移應(yīng)用?!?/span>

When Director Gu's AI digital avatar highlighted program features in the opening video, this "encounter of real and virtual" epitomized our transformative era. "Tools like DeepSeek and ChatGPT are disrupting 80% of traditional MBA curricula," Director Gu emphasized. "When marketing’s 4P theory and new retail models can be instantly decoded by AI, knowledge-implantation pedagogy loses competitiveness."

Director Gu substantiated his argument with cases including the Nongfu Spring vs. Wahaha public opinion battle and New Oriental’s pivot to cultural tourism: The core value of MBA lies not in predicting futures, but in cultivating systemic thinking that "transforms knowledge into wisdom"—constructing analytical frameworks amidst information deluges and distilling fundamental logic for complex decisions.

"Learning consists in daily accumulating; the practice of Tao consists in daily diminishing. Knowledge requires accumulation, wisdom demands distillation. Botanist Tea's globalization from Kunming and Little Can Tea's Starbucks-inspired brand positioning exemplify the same business wisdom migrating across domains."

戰(zhàn)略升級(jí)

從“掙錢能力”到“商業(yè)向善”

值此中國農(nóng)業(yè)大學(xué)建校120周年、MBA項(xiàng)目成立20周年之際,中國農(nóng)大MBA項(xiàng)目迎來重大戰(zhàn)略升級(jí)。項(xiàng)目將沿用20年的“Money by Ability”口號(hào)升級(jí)為“Make Business A-light”——讓商業(yè)創(chuàng)造美好生活。谷主任解釋,這一愿景旨在通過MBA教育,培養(yǎng)學(xué)生創(chuàng)造有價(jià)值、有創(chuàng)新的產(chǎn)品和服務(wù),讓商業(yè)活動(dòng)更加美好,同時(shí)滿足人們對(duì)高品質(zhì)生活的追求。

為實(shí)現(xiàn)這一愿景,中國農(nóng)大MBA項(xiàng)目引入了VEMP培養(yǎng)模式——以愿景(Vision)為引領(lǐng),通過企業(yè)家精神(Entrepreneurship)與實(shí)踐(Practice)的雙輪驅(qū)動(dòng),推動(dòng)管理知識(shí)(Management)向智慧躍遷;同時(shí),課程體系隨之重組:20余門課均嵌入“小三角”邏輯,例如戰(zhàn)略管理課拆分全球視野、創(chuàng)新、實(shí)踐等模塊;培養(yǎng)方向則按國際MBA、期貨MBA、綜合MBA三大項(xiàng)目特色化定制設(shè)計(jì)。

On the occasion of China Agricultural University's 120th anniversary and the MBA program's 20th milestone, CAU MBA has launched a major strategic upgrade.The program has evolved its two-decade slogan "Money by Ability" into "Make Business A-light"—empowering commerce to create better lives. Director Gu explained this vision aims to cultivate students’ capacity for developing valuable, innovative products and services through MBA education, enhancing business practices while fulfilling the pursuit of high-quality living.

To realize this vision, CAU MBA introduced the VEMP cultivation model:

Vision-driven framework guides the system

Dual engines of Entrepreneurship and Practice propel the transformation

Management Knowledge evolves into Wisdom

Concurrently, the curriculum underwent restructuring:? 20+ courses embedded with a "micro-triangle" logic (e.g., Strategic Management divided into global vision, innovation, and practice modules)?Three specialized tracks tailored to program distinctiveness:→ International MBA→ Futures MBA→ Integrated MBA

三大硬核項(xiàng)目

本土全球化、抗風(fēng)險(xiǎn)力與創(chuàng)新破局

國際MBA:從“假國際”到真出海

國際MBA采用全英文教學(xué)與國際聯(lián)合培養(yǎng)模式,構(gòu)建跨文化商學(xué)教育與本土化實(shí)踐體系。聚焦中國企業(yè)出海需求,通過實(shí)戰(zhàn)案例教學(xué),提升學(xué)員國際風(fēng)險(xiǎn)防控與合規(guī)管理能力,培養(yǎng)兼具全球視野與中國管理智慧的復(fù)合型人才。

“掙海外的錢比國內(nèi)容易。”劉沙坦言,國內(nèi)產(chǎn)能嚴(yán)重過剩背景下,國際化視野已成職業(yè)剛需。他特別強(qiáng)調(diào)了中國農(nóng)大MBA提供的“真學(xué)習(xí)”環(huán)境,全英文外教、專業(yè)學(xué)者與實(shí)戰(zhàn)派企業(yè)家組成的豪華師資,以及多元化的國際同學(xué),極大提升了他的國際化視野與跨文化溝通能力。

International MBA ProgramEmploying full-English instruction and international joint education models, this program constructs a cross-cultural business education framework integrated with localized implementation systems. Focused on addressing Chinese enterprises' global expansion demands, our case-based pedagogy enhances participants' capabilities in international risk mitigation and compliance governance. We cultivate multifaceted leaders possessing both global perspectives and Chinese managerial wisdom.

"Generating revenue overseas proves more viable than domestic markets." Liu Sha candidly noted that within China's severe overcapacity context, international vision has become a career imperative. He particularly emphasized CAU MBA's "authentic learning ecosystem"—where premier faculty cohorts (native-English professors, scholars, and practitioner-entrepreneurs) alongside diverse international peers significantly elevate global perspectives and cross-cultural communication competencies.

期貨MBA:真錢實(shí)戰(zhàn)錘煉心性

期貨MBA匯聚行業(yè)頂尖師資力量,以實(shí)盤投資實(shí)踐為核心,通過金融工具與數(shù)據(jù)分析助力實(shí)體企業(yè)穩(wěn)健發(fā)展,在數(shù)字經(jīng)濟(jì)中實(shí)現(xiàn)技術(shù)與產(chǎn)業(yè)深度融合,助力企業(yè)在復(fù)雜多變的市場(chǎng)環(huán)境中穩(wěn)健前行。

“虛擬盤練不出心跳?!壁w常盛分享,他從動(dòng)物醫(yī)學(xué)專業(yè)跨界投資,通過課程建立系統(tǒng)思維與紀(jì)律性,實(shí)現(xiàn)“從虧錢到不虧錢再到賺錢”的蛻變。同時(shí),他用“專業(yè)性、實(shí)用性、用心”三個(gè)詞精準(zhǔn)概括了中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目的特色。

Futures MBA ProgramAssembling industry-leading faculty, this program centers on live investment practices, utilizing financial instruments and quantitative analytics to bolster sustainable growth for real-economy enterprises. It achieves deep technological-industrial integration within the digital economy, empowering businesses to navigate volatile markets with resilience.

"Virtual trading fails to accelerate heartbeats." Zhao Changsheng shared his cross-disciplinary journey from veterinary medicine to investment. Through systematic coursework, he developed structured thinking and discipline, realizing a transformation "from losses to break-even, then to profitability". He summarized CAU MBA's distinctiveness with three descriptors: Professionalism, Practicality, and Dedication.

綜合MBA:人機(jī)對(duì)抗激發(fā)創(chuàng)新

綜合MBA以創(chuàng)新驅(qū)動(dòng)為核心,整合人工智能、大數(shù)據(jù)等技術(shù),構(gòu)建 “理論+實(shí)戰(zhàn)+雙創(chuàng)”三位一體培養(yǎng)體系。依托標(biāo)桿企業(yè)案例與真實(shí)場(chǎng)景,通過商戰(zhàn)模擬、創(chuàng)業(yè)孵化,助力學(xué)生提升戰(zhàn)略思維與創(chuàng)新能力,成長(zhǎng)為復(fù)合型高級(jí)管理人才。

“探索哪些分析可被AI替代,哪些仍需人類靈光一現(xiàn)?!惫戎魅瓮嘎?,創(chuàng)新破局是綜合班的核心培養(yǎng)目標(biāo)。

Integrated MBA ProgramCentered on innovation ecosystems, this program integrates AI, big data, and emerging technologies to establish a tripartite "Theory + Practice + Entrepreneurship/Innovation" cultivation system. Leveraging benchmarking corporate cases and authentic scenarios, it elevates students' strategic thinking and innovation capabilities through business war games and startup incubation, molding multifaceted senior executives.

"Exploring which analyses can be AI-substituted versus those requiring human sparks of insight." Director Gu revealed that innovation breakthroughs constitute the core objective of the Integrated MBA track.

招生變化

“美好菁英計(jì)劃” 匹配雙向成長(zhǎng)

基于“學(xué)生與學(xué)校是命運(yùn)共同體”的理念,中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目2026年“美好菁英計(jì)劃”招生計(jì)劃現(xiàn)已啟動(dòng),MBA中心定于2025年6月-10月對(duì)有意向加入中國農(nóng)大MBA三大特色項(xiàng)目的申請(qǐng)人舉辦“美好職業(yè)發(fā)展測(cè)評(píng)會(huì)”與校內(nèi)名師、企業(yè)高管、資深校友、行業(yè)專家面對(duì)面深度探討與交流。通過科學(xué)的職業(yè)測(cè)評(píng)和一對(duì)一反饋,幫助考生明確職業(yè)發(fā)展方向,選擇最適合自己的MBA項(xiàng)目。谷征主任強(qiáng)調(diào),中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目致力于為學(xué)生未來的職業(yè)發(fā)展持續(xù)增值。

Guided by the philosophy that "students and the institution form a community of shared future," China Agricultural University MBA has launched its 2026 "Brilliant Elite Program" admissions initiative.

The MBA Center will host Career Development Assessment Sessions from June to October 2025 for prospective applicants of the three specialized MBA tracks. These sessions facilitate in-depth dialogues with:

? Distinguished Faculty

? Corporate Executives

? Senior Alumni

? Industry Experts

Through scientific career profiling and personalized 1:1 feedback, candidates gain clarity on professional trajectories and identify their optimal MBA pathway. Director Gu emphasized:

"CAU MBA is committed to delivering sustained value enhancement for every student’s career future."

祝福寄語

訪談最后,三位嘉賓對(duì)未來想要報(bào)考中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目的申請(qǐng)者給出了建議和祝福。趙常盛強(qiáng)調(diào)效率為王,要充分利用時(shí)間;劉沙則用“種一棵樹最好的時(shí)間是十年前,其次是現(xiàn)在”鼓勵(lì)大家立即行動(dòng);谷征主任則提出了“讀書要趁早、讀書要算帳、讀書要快”的三點(diǎn)建議,希望考生們能夠把握時(shí)機(jī),做出明智的選擇,歡迎每一位有志成為未來商界新領(lǐng)袖、新精英人才踴躍報(bào)名中國農(nóng)業(yè)大學(xué)MBA項(xiàng)目。

Concluding the dialogue, the three guests offered advice and well-wishes for prospective CAU MBA applicants.Zhao Changsheng emphasized "Efficiency reigns supreme", urging optimal time utilization.Liu Sha invoked the adage *"The best time to plant a tree was 20 years ago; the second-best is now"*, encouraging immediate action.Director Gu crystallized three imperatives:? "Study early" (Commence without delay)? "Study smart" (Calculate ROI diligently)? "Study fast" (Accelerate transformation)

"Seize this pivotal moment to make enlightened choices."We wholeheartedly welcome aspiring future business leaders and emerging elite talents to actively apply to China Agricultural University MBA!

歡迎大家報(bào)考中國農(nóng)業(yè)大學(xué)

我們一起讓商業(yè)創(chuàng)造美好生活!

內(nèi)容編輯:梁萍

(本文轉(zhuǎn)載自中國農(nóng)業(yè)大學(xué)MBA教育中心 ,如有侵權(quán)請(qǐng)電話聯(lián)系13810995524)

* 文章為作者獨(dú)立觀點(diǎn),不代表MBAChina立場(chǎng)。采編部郵箱:news@mbachina.com,歡迎交流與合作。

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