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中山大學(xué)嶺南學(xué)術(shù)論壇分經(jīng)濟(jì)、金融和管理三個(gè)系列，是定期邀請(qǐng)國(guó)內(nèi)外優(yōu)秀學(xué)者前來(lái)開展學(xué)術(shù)交流的平臺(tái)。每系列每個(gè)月定期舉辦2-3次。目前已經(jīng)成功舉辦多期，并得到了各界的高度評(píng)價(jià)。

第601期嶺南學(xué)術(shù)論壇

報(bào)告題目

Endogenous Prominence and Consumer Confusion

報(bào)告人

Yiquan Gu

University of Liverpool, Reader

主持人

侯晨雪

中山大學(xué)嶺南學(xué)院 助理教授

摘 要

We study the relationship between strategic obfuscation and endogenous prominence in a duopoly. The firms make investments which determine their relative prominence, prior to competing in price frames and then in prices. Both frame differentiation and frame complexity may lead to consumer confusion. The equilibrium pattern depends on the interplay between the levels of prominence and consumer confusion. Prominence obtains endogenously and, for a wide range of parameters, there is maximal obfuscation in any pure-strategy equilibrium of the prominence game. Consumer protection which reduces the share of confused consumers might benefit both the consumers and the firms.

報(bào)告人介紹

Yiquan Gu

Dr Yiquan Gu is Reader in Economics at the University of Liverpool Management School. Yiquan is a specialist in Industrial Economics and Game Theoretical modelling, with a particular focus on firm strategy, market efficiency and competition policy in the digital age. He has published a wide array of academic papers in leading journals in industrial economics as well as internationally reputable interdisciplinary outlets. Yiquan has conducted research for a wide range of funders including the Economic and Social Research Council, the Ministry of Housing, Communities and Local Government, and charitable organizations.

主持人介紹

侯晨雪

中山大學(xué)嶺南學(xué)院助理教授，香港大學(xué)經(jīng)濟(jì)學(xué)博士。從事實(shí)證產(chǎn)業(yè)經(jīng)濟(jì)學(xué)、數(shù)字經(jīng)濟(jì)、機(jī)器學(xué)習(xí)應(yīng)用的相關(guān)研究。主持1項(xiàng)國(guó)家自然科學(xué)基金項(xiàng)目。

2022年1月7日（周五）

14:30-17:00

地 點(diǎn)

嶺南堂汪道涵會(huì)議室

語(yǔ) 言

中文+英文

歡迎感興趣的師生參加！