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【MBAChina網(wǎng)訊】此次研討會由華南美國商會組織，著重討論社交媒體營銷。本次會議將回顧社交媒體營銷過去的一些貢獻和影響，并從專家對社交傳媒營銷的見解中得到重要啟發(fā)。

Social Media Marketing    社交媒體營銷

時間：2015年01月28日 14:00

地點：海珠區(qū)琶洲大道南8號廣州國際采購中心1801室


Social Media Marketing：

　　
“Three Lazy Monks and One Cruel War Lord - Social Media Research Answering the ‘Why’ Questions”

　　
Time/時間：14:00-17:00, Jan 28th, 2015

　　
Venue/地點：AmCham Tower Suite 1801, Guangzhou International Sourcing Center

　　
No.8 East Pazhou Avenue, Haizhu District

　　
華南美國商會塔海珠區(qū)琶洲大道南8號廣州國際采購中心1801室

　　
Note: 1.Please take reservation via the system, 2.mainly in English, 3. don't dress casually，4. be punctural.

注意：1.必須通過系統(tǒng)預約，2. 講座語言以英文為主，3. 勿穿著隨意, 4.請勿遲到。

　　
Topic Focus 焦點話題：

　　
-Recent contributions of the social media marketing 社交媒體營銷的貢獻

　　
-The future of the interdisciplinary studies related to social media 社交媒體的跨學科研究

　　
-Panel discussions with Vincent Wang from Tencent 與騰訊高管Vincent Wang共同參與研討會

　　
Schedule流程：

　　
14:00 Registration 簽到

　　
14:15 Opening remarks by AmCham President Harley 華南美國商會會長哈利開場致辭

　　
14:30 Presentation by Professor Michael Zhang 香港科技大學博士Michael Zhang 演講

　　
16:00 Panel Discussion 專題討論會

　　
17:00 Conclusion 結(jié)束

　　
主講人/Speaker: Michael Zhang， Associate Professor

　　
Hong Kong University of Science and Technology 香港科技大學 副教授

　　
Panelist/專家組成員： Vincent Wang，Assistant General Manager

　　
International business Group,Tencent 騰訊國際業(yè)務部 總經(jīng)理助理

　　
Introduction of the speaker:

　　
Professor Michael Zhang is an Associate Professor of Information Systems, Business Statistics and Operations Management at the Hong Kong University of Science and Technology, and an affiliated faculty at MIT Center for Digital Business. He holds a PhD in Management from MIT Sloan School of Management, an MSc in Management, a BE in Computer Science and a BA in English from Tsinghua University. Before joining the academia, he worked as an analyst for an investment bank, and as an international marketing manager for a high-tech company. He holds a US patent, and started a social network company. Professor Zhang’s research interests are on issues related to creation, dissemination and processing of information in business and management contexts. His works study pricing of information goods, online word-of-mouth, online advertising, incentives of creation in open source and open content projects, and use of information in financial markets. His research has appeared in American Economic Review (AER), Management Science, Journal of Marketing (JM), MIS Quarterly (MISQ),Information Systems Research (ISR), Journal of MIS (JMIS), Decision Support Systems (DSS), and Journal of Interactive Marketing. He has also been actively involved in professional services, including serving as an Associate Editor for Information Systems Research, a Guest Associate Editor for MIS Quarterly, and a member of the editorial boards of Production and Operations Management and Electronic Commerce Research and Applications.

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