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【MBA中國網訊】EMERGING MARKETS CASE COMPETITION organized by Cornell University took place on Nov. 8th. CKGSB team formed by students from CKGSB MBA Program 2018 intake won the 3rd prize out of 16 teams from major business schools from all over the world.

Below is a short article written by LucasElettore, a member of CKGSB team, on their experience of the competition.

Late September, when Lourdes Casanova (Director of Emerging Markets Institute at Cornell) announced that there will be an emerging markets case competition in NYC, where teams from different schools were able to participate, I immediately thought about my CKGSB classmates doing exchange in the US.We formed a WeChat group and those who were available during the competition signed up.

We were able to form a very diverse team: Esen from China, Lucas from Argentina, Melissa from Singapore and Romain from France.

Unlike the other teams, who were able to physically meet up to work, we were based in distant places. Two of us were in Cornell University and the other two in University of Michigan. It was through video conferences and online documents that we went through the case analysis and cleared the first round.

For the second round, we had to pitch our idea in 10 minutes to explain how the Chinese company given in the case was going to expand abroad.

Putting up our knowledge about Chinese history we started our presentation with the magnetic compass (a Chinese invention) as the main tool for Zheng He to explore what we nowadays now as the maritime route of One Belt One Road Initiative. We quickly explained how to do business in China as well as deploying our expansion strategy.

Weeks of preparation were summarized in a 10 minutes presentation and an unforgettable experience with top leaders from emerging markets. It was also a great opportunity to bring CKGSB to the top 3 business schools competing in the Annual Emerging Markets Institute Conference organized by Cornell University.

We hope this is the start for an active participation of CKGSB students on different competitions and activities.