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企業(yè)家進(jìn)課堂

2021年10月30日 13:30-17:00

騰訊會議：850728974

授課語言：英文

授課方式：線上

13:30-15:00

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講座題目

Reaching Russian Consumersin New Pandemic Era: Facts, Numbers and Practices

講座嘉賓

Ramziya Fazdalova

Entrepreneur，Sinologist，

PhD-Candidate

講座內(nèi)容

The lecture will focus on Russia’s consumer’s behavior, numbers, market scale and best practices to approach the increasingly growing market.

The main purchase factors are the brand, quality and the longevity of the product. Russian consumers continue to be price conscious, they are also looking for high quality, new, and healthy products. According to a GfK survey, in 2019, 46% of Russians said they were looking for a way to save money and use special offers for this purpose, 54% of Russians say they are looking for stores with low prices. Promotions usually attract Russian consumers with the majority population visiting several outlets to make the best deals. Traditional stores (brand stores, supermarkets, distributors, direct resellers, etc.) are where the most purchases are made. About 49% of consumers prefer foreign products over local products, however, goods produced in Russia attract more and more people. Russian consumers are generally loyal to brands. In addition, convenience is becoming one of the key priorities for consumers, which has stimulated the development of e-commerce (delivery services) and negatively affected sales in large-format shopping facilities. In the retail food market, the discounter format is increasing.

15:00-17:00

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講座題目

How to Adapt Yourself and Be Successful in Multicultural Working Environment?

講座嘉賓

Godfrey Tsang 曾林堂

嘉賓簡介

EXPERIENCE:

J & S Investment Holdings Limited

Founder & Chief Executive Officer January 2016 – Now

Shenzhen Chao Feng Lexus

CEO & Dealer Principal

2012-2015

Lexus China, Toyota Motor (China) Investment Company Limited

Vice President

2003-2011

EDUCATION:

? 2003 – 2004: University of Wales, U.K., Master of Business Administration (MBA)

? 1992: NADA University, U.S.A., NADA General Dealership Management Program

? 1975 – 1979: University of Regina, Canada, Major in Economics

講座內(nèi)容

What kind of mindset, inter-personal skill and management skill that a person has to possess in order to prepare yourself to adapt and become successful in a multicultural working environment?

厚德丨務(wù)實(shí)丨專注丨創(chuàng)新

我們一直在用心