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SHUMBA經(jīng)濟與管理前沿專題系列（Lecture Series of Economics and Management Frontier Study，簡稱LSEM）邀請來自業(yè)界的專家，分享行業(yè)洞察、最佳實踐與經(jīng)驗智慧，本期嘉賓預(yù)告：五次提名奧斯卡、多次獲獎的愛爾蘭動畫公司Cartoon Saloon，董事總經(jīng)理Gerry本周日上線與MBA分享，如何在快速變化的娛樂產(chǎn)業(yè)中，堅持打磨劇本手繪動畫，并取得市場認可和商業(yè)成功。SHUMBA參與了cartoon saloon進入中國市場的咨詢項目，助力其電影進入中國院線，mba學(xué)生項目團隊也受邀前往愛爾蘭工作室進行了交流。

Gerry Shirren

Managing Director Cartoon Saloon

Although an accountant by profession (FCCA), I have been an executive and private company owner in the media industry for the past 30 years. Most recently and since 2012, I have been Managing Director of Cartoon Saloon, one of Europe’s preeminent animation studios based in Ireland. Prior to this I was with a number of media companies in the US and also was the owner of an animation production studio in Ireland.Cartoon Saloon, based in Kilkenny Ireland is one of Europe’s best know animation studios that develops, produced and exploits original animated audio-visual content. It produces feature films for cinema, TV series and experimental short films and the studio is most know for the fact that all of its feature films and one of its short films have been nominated for Academy Awards (Oscars). The studio has been the winner of major awards from the Shanghai International Film Festival and China’s International Cartoon and Animation Festival in Hangzhou and we also have participated in both events as awards jury members and in providing keynote talks.With 5 Oscar nominations and many many other awards for the uniqueness of its work, Cartoon Saloon is best know for the craft in its ‘hand drawn’ animation style with films like The Secret of Kells, Song of the Sea, The Breadwinner and Wolfwalkers and with its latest film, My Fathers Dragon launching later this year and all of which except The Secret of Kells have been released in the cinema and on streaming services in China. Its best-known TV shows include Puffin Rock, the pre-school show of two seasons which is available for viewing on Tencent and has a Puffin Rock feature film releasing in the first quarter of next year.Cartoon Saloon also co-owns Lighthouse Studios also in Kilkenny, Ireland (co-owned with Mercury Filmworks from Canada) and this studios specializes in third party animations service work, most notably the recent Cup Head TV series and the recently released Bobs Burgers feature film. Together these studios employ over 500 artists and technicians.Time and Venue：

Time : 17:00-18:30, Jun. 12th, 2022

Venue: Online

Topic：

Cartoon Saloon

– A Creative Enterprise –Running a slow-moving

creative enterprise business in the fast-changing

world of entertainment

How to create value and profit in a creative enterprise

Main Headings:

1. Brief Introduction of the Cartoon Saloon Company

1.1. History of the last 20 years

1.2. Critical points along the way

1.3. ‘Overnight Success’ after the first 10 years

1.4. The second 10 years

2. What is a Creative Enterprise?

2.1. The nature of a creative industry business

2.2. What drives creativity

2.3. The challenges of managing a creative workforce

3. How is it different to the regular business?

3.1. The Profit versus the Creative Drivers

4. How is success defined?

4.1. Measuring success

4.2. Non-monetary factors

4.3. Managing creative ambition

5. What is the value proposition?

5.1. Creating a Business Model

5.2. Managing costs

5.3. Turning Creativity into Value

6. The Cartoon Saloon business model

6.1. Recent Successes

6.2. What’s the next 5 year plan for Cartoon Saloon

供稿人：李詩琪

THE END

上海大學(xué)MBA教育管理中心與管理教育研究院（“SHU MBA”）自2004年開辦以來，經(jīng)過十余年的發(fā)展、沉淀與總結(jié)，開拓了獨一無二的“全融教育”之路，致力于打造適應(yīng)市場環(huán)境的MBA精英人才。

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